To increase consumer awareness about the natural ingredients used in many of its products, Oriflame launched a library site showcasing the ingredients and giving information and fun facts about each of them.
I came into the project to create all the visuals for a digital campaign to drive traffic to the library and at the same time contribute to the main goal of making costumers more aware of the natural ingredients.
The content was developed so that each region could use it in the channels they thought would work best (mainly website and Instagram/Facebook).
The goal when creating the content was to make the ingredients feel beautiful and luxurious. We also wanted to establish a connection to the company's motto "Inspired by nature, Powered by science".
For IG/FB stories we created content that felt a bit more playful to make the campaign more approachable and fun.